We were discussing this over dinner and I brought out the "veppilai katti" (citron leaves powdered with various spices and tamarind, a DELICIOUS accompaniment to curds and rice) and someone asked, "why does it not say, 'sun-dried citron leaves' on the packet?" My answer was, "We don't have ANY other means of drying leaves in India, so they never thought of specifying!" We used to have sun-ripened mangoes, now they are calcium-carbide-ripened, alas, and see the difference in the taste...a change of adjective, in "developing" countries, or rather, their deletion,often means a change for the worse. If your shop no longer advertises "fresh" vegetables, you can assume that they now come protected in a layer of pesticide...but then, some adjectives also have misled for many years...haven't we all seen the "made as Japan" labels on sarees, and textiles "made in USA", where the letters stood for Ullhasnagar Sindhi Association?
Sadly, much of advertising can be equated with an attempt to hoodwink the public. I remember the story of the "all-natural, ecologically-friendly, 100%-effective-if-used-according-to-dire